Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they may think that their target audience isn’t active on social media. Here is why they are wrong. People have readily adopted social media – they are “there,” … Continue reading A Practical Social Media Strategy For B2B Marketers
Tag Archives: Strategy
Naturopathica Revitalizes its Email Strategy
There’s no magic elixir when it comes to acquiring customers via email. But skin care provider Naturopathica found radiant success among new subscribers by taking a step some marketers consider themselves too busy to take: acknowledging them. The spa supplier recently won the Best Fashion or Beauty Email Message Campaign award at the 2014 Internet … Continue reading Naturopathica Revitalizes its Email Strategy
10 Fundamentals of Social Media Marketing
There are many guides, best practices and tips for social media marketing out there. This is a different list. These are 10 principles that are fundamental for organizations that are building a social media plan. The goal is to help you establish a mindset that will help you come up with a strategy. I learned … Continue reading 10 Fundamentals of Social Media Marketing
8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy
So you run a brand and you’ve decided to dive into the world of social media. Before you hop in that rocket ship straight for Facebook and Twitterland, and start sharing things all willy nilly, consider the effects a calculated social media marketing strategy will have on your efforts. Like any business decision, it’s important … Continue reading 8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy
SEO and Your Inbound Marketing Strategy – Part 1
Index: SEO and Your Inbound Marketing Strategy – Part 1 SEO and Your Inbound Marketing Strategy – Part 2 SEO and Your Inbound Marketing Strategy – Part 3 Optimization Before You Even Write a Word There are many ideas about what makes up a good inbound marketing strategy, but there is one thing that … Continue reading SEO and Your Inbound Marketing Strategy – Part 1
YouTube Creator Playbook for Brands: What it Takes to Get it Right
Every once in a while YouTube likes to sprinkle a little magic over creators and marketers and lead them, gently down the right road when it comes to marketing their product or service on the biggest video site in the world. YouTube’s Creator’s Playbook and Advertiser’s Playbook have offered invaluable tips on promotion, as well … Continue reading YouTube Creator Playbook for Brands: What it Takes to Get it Right
Back to Basics: How to Craft Your Video Marketing Strategy
According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase? The best websites appeal to the major senses – sight (photos, text) and sound (music, dialogue) – while telling a story that can erase the constraints of … Continue reading Back to Basics: How to Craft Your Video Marketing Strategy
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