Tag Archives: StoriesSnapchat

Ephemeral innovation: Lessons from the Instagram Stories-Snapchat Saga

by KC Claveria Follow @kcclaveriaAugust 21, 2016 When I first heard of Instagram Stories, my initial reaction was a mix of disgust and disapproval. The feature, which was unveiled by the Facebook-owned company this month, allows users to post content that disappear within 24 hours. It’s a blatant, unapologetic copy of Snapchat, the photo- and … Continue reading Ephemeral innovation: Lessons from the Instagram Stories-Snapchat Saga