Tag Archives: Stimulate

Social Media Advertising: Best Way To Stimulate CPG E-Commerce

by Ruth Arber,  December 7, 2016 Consumer packaged goods (CPG) advertisers will spend $5.97 billion on digital marketing in the U.S. this year, an 18.2% increase over 2015. Yet most CPG brands drive digital traffic to retailers such as Amazon and Pea Pod to generate sales, which doesn’t allow for the most accurate tracking and … Continue reading Social Media Advertising: Best Way To Stimulate CPG E-Commerce

Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

Apps are regularly “cleaned out” by 60 percent of smartphone owners, says Yahoo. Greg Sterling on January 7, 2016 Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced … Continue reading Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion