Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024 If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO
June 08, 2024 This classic answer engine still outsmarts AI chatbots For questions involving hard data and math calculations, 15-year-old WolframAlpha is a fast, accurate alternative to inaccurate AI chatbots. BY Chris Hoffman Everyone’s talking about AI chatbots, but they’re not the best tool for every job. I’m not knocking AI here—those large language models like … Continue reading This classic answer engine still outsmarts AI chatbots
May 12, 2024 These startling statistics show how the ‘motherhood penalty’ at work is still way too common A survey released in advance of Mother’s Day reveals that two-thirds of moms have considered leaving the workforce due to the cost and stress of childcare. BY Shannon Cudd Becoming a parent changes a person. Priorities shift, and … Continue reading These startling statistics show how the ‘motherhood penalty’ at work is still way too common
April 25, 2024 Alphabet and Microsoft earnings show AI is still Wall Street gold Investors have pummeled Meta for its AI spending, but are rewarding Alphabet, Microsoft, and Snap for doing the same. Here’s why. BY Chris Morris After Meta’s stock meltdown late Wednesday afternoon and Thursday, the tech sector is roaring back in after-hours trading … Continue reading Alphabet and Microsoft earnings show AI is still Wall Street gold
March 29, 2024 9 reasons biz conferences are still relevant—online and in person In 2024, it’s about finding an event that provides value and is worth your time. BY Fast Company Executive Board When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink … Continue reading 9 reasons biz conferences are still relevant—online and in person
It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024 Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
By Associated Press March 12, 2024 Not even education can close the pay gap that persists between women and men, according to a recent U.S. Census report. Whether women earn a postsecondary certificate or graduate from a top-tier university, they still make about 71 cents on the dollar compared with men at the same … Continue reading It’s 2024: Why is there still a gender pay gap?
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world
By Chris Morris December 01, 2023 Red Lobster’s biggest promotion might be gobbling up its profits and causing some concerns in the finance department, but it may still be a win for marketing. The restaurant chain made headlines this week when it announced its Endless Shrimp deal was part of the reason it reported … Continue reading Red Lobster vastly underestimated how much shrimp people could eat—but it may still be a marketing win
Is streaming video even still worth it? Netflix, Apple TV+, Hulu and Amazon won’t stop hiking streaming prices, but it’s still better than cable. Devindra Hardawar Fri, Oct 27, 2023 Nanci Santos via Getty Images When Netflix first unveiled its streaming video service in 2007, it felt like a miracle. Netflix’s DVD customers in … Continue reading Is streaming video even still worth it?
