Zac JohnsonSeptember 21, 2015 As much as everyone would like to be their own boss or have their own startup, most people never really put in the time or effort to really understand what it entails. The majority of people in the world have a right to complain that they hate their jobs and the … Continue reading Mind Mapping Your Startup for Success [Infographic]
Tim MatthewsSeptember 17, 2015 Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. These leads need to be nurtured – helped along – until they are ready. If you ignore them, you have wasted the money you spent … Continue reading Startup Essentials #8: Lead Nurturing And Progressive Profiling
Jean MoncrieffSeptember 15, 2015 It’s one of the questions that keeps budding entrepreneurs awake at night. In fact, the same question, in one form or another, keeps most entrepreneurs and business owners awake at night. Some are navigating the challenges that come with growth, some the changes in the competitive landscape, and others the changes … Continue reading How to Turn Your Startup into a Business?
Tim MatthewsSeptember 14, 2015 Every startup needs a website. I’m stating the obvious. So I’ll restate. Every successful startup needs a great website that meets its business goals: awareness, reach, virality, conversion. Building (or rebuilding) the right one takes a lot of effort. Here are some pointers on how you should conceive and plan your … Continue reading Startup Marketing Essentials: #7 How To Build A Great Website
Elizabeth DyrsmidAugust 30, 2015 If you are just starting out in business, figuring out how to get more clients and service them properly might seem very overwhelming. We have a strategy that can help you get to a scalable level of clients for your business while dodging some of the potholes that are typically part … Continue reading Why Your Start-Up Should Focus On One Special Client
Tim MatthewsAugust 27, 2015 How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. The model … Continue reading Startup Marketing Essentials: #5 How To Build A Funnel Model
Kyle WongAugust 20, 2015 “The Struggle is where greatness comes from.” – Ben Horowitz Startups are hard, but they’re especially hard when things don’t go as planned. And that’s not a distant possibility, no matter how strong of a product/market fit you have. It’s a foregone conclusion that something will go wrong at some point. … Continue reading Making It Through The Startup ‘Trough Of Sorrow’
Tim MatthewsAugust 19, 2015 Many presentations are, well, not good. If you want to stand out among the other startups and gain more press attention, buzz, investor dollars, and early customers, good presentations can help a lot. And I’m not impressed by war stories about busy execs to create their slides ‘in the cab from … Continue reading Startup Marketing Essentials: #4 How To Create A Killer Presentation
Zoe SentirmaiAugust 10, 2015 According to Shakespeare, ‘A rose by any other name would smell as sweet’. When it comes to naming your business or startup in a digital world, not any name will perform as sweet. Pre-90s, it was relatively easy to name a new business, with one golden rule providing guidance for those with … Continue reading A Rose By Any Other Name: How to Name Your Business or Startup
Devin TurnerAugust 9, 2015 Are you hoping to bring your enterprise into a $ 77 billion mobile app market? Enterprise companies navigating into the small screen will find their legacy IT won’t allow them to meet customer needs fast enough. According to Gartner, market demand for apps will grow at least 5x faster than IT organizations’ … Continue reading The Way Enterprises Develop Apps Like A Startup
