Rick Goodman — February 2, 2020 Have you ever assumed that employee engagement strategies are mostly just for larger, more established companies? Think again. Even a brand-new business startup needs to ensure its employees are engaged with the work they’re doing, and committed to the company’s mission. You can’t just take for granted that your … Continue reading Employee Engagement Strategies for Your Startup
Ana Gotter — January 17, 2020 Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to … Continue reading How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry
Peter Daisyme — January 10, 2020 Creating a company that ends up generating millions of dollars in revenue is an uncommon feat. That does not mean that you do not have what it takes to make it happen, though. There are always many hoops to jump through in any business at any stage. Life running … Continue reading 8 Startup Blunders to Avoid to Fast Track Your Way to Millions
Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism
Jibran Qureshi — December 18, 2019 Follow @chaccountants Market validation is an essential step for any entrepreneur about to embark on their start-up journey. You may wonder what market validation is and if it’s even necessary, but it’s truly an essential thing to get right as it centres around gauging interest in your product or … Continue reading 10 Steps to Validate Your Startup
George Konidis — December 12, 2019 Startups across all industries are facing a revolutionary change in the landscape they operate in. As their venture grows, most startup founders find that they are spreading themselves too thin, managing the nitty-gritty of their business. In such cases, hiring a C-level employee makes complete sense as it reduces … Continue reading 4 Best Practices for Hiring Senior Management for Your Startup
Karl Sakas — November 25, 2019 Follow @KarlSakas Avoid startup clients at your agency… unless you love handling inevitable problems. Should your agency avoid startup clients? Probably. Many agency owners like working with startups, because startups are usually fun, magnetic, and interesting—and your agency’s work can make a huge impact. Unfortunately, startups are structurally problematic, … Continue reading Why Most Agencies Should Avoid Startup Clients
Melissa Burns — November 13, 2019 The SaaS business model has been making a lot of traction over the last few years. Stratospheric success of many companies built around SaaS (like Dropbox or Slack) and seemingly effortless disruption of the existing market landscapes they managed to achieve made this model extremely attractive for entrepreneurs from … Continue reading 5 Challenges Every SaaS Startup Has to Overcome
Steven Imke — November 7, 2019 Follow @SteveImke An often misunderstood concept relates to how to allocate initial equity in a startup in the form of stock to early-stage partners. Doling out equity in your business is a pivotal- and often difficult – task for many founders, but it doesn’t have to be. Everyone is … Continue reading How to Allocate Initial Equity in a Startup
Deryck Jordan — October 16, 2019 What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US … Continue reading 7 Steps to Creating a Strong Name for Your Startup Company
