By AJ Dellinger October 26, 2023 E-commerce retail giant Amazon surpassed Wall Street expectations in the third quarter of 2023, driven by the strength of its growing advertising business and rebounding sales figures. Amazon reported a net income of $9.9 billion for the quarter, a significant increase over the $2.9 billion posted in the … Continue reading Amazon has a new story to tell: AWS falls short, but its advertising business is soaring
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CES Comes Next Week Amid Soaring COVID Cases
CES Comes Next Week Amid Soaring COVID Cases by Tony Silber , Staff Writer, December 30, 2021 The Consumer Electronics Show, one of the largest and best-known trade shows in the world, is next week, Jan. 5-8 in Las Vegas. With more than 182,000 attendees in 2020, and nearly 4,500 exhibitors, it’s a bellwether event … Continue reading CES Comes Next Week Amid Soaring COVID Cases
Video ad spend soaring in 2019, favoring original content, programmatic buys
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys