Tag Archives: SMXpert

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Wendy Almeida on December 27, 2018   Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And … Continue reading Ask an SMXpert: New approaches in customization can build better analytics reports

Ask the SMXpert — Page speed, site migrations and crawling

Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations. Debra Mastaler on September 19, 2018    The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Page … Continue reading Ask the SMXpert — Page speed, site migrations and crawling

Ask the SMXpert – Optimizing for voice search & virtual assistants

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. Debra Mastaler on July 23, 2018   The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at … Continue reading Ask the SMXpert – Optimizing for voice search & virtual assistants

Ask the SMXpert: SEO markup and structured data

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. Debra Mastaler on May 22, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is … Continue reading Ask the SMXpert: SEO markup and structured data

Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch

How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more. AJ Wilcox on May 17, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) … Continue reading Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch

Ask the SMXpert: Keyword research and copywriting

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018   The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting