Tag Archives: ShortTerm

Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.

Daniel Burrus June 28, 2021 The coronavirus pandemic of 2020 affected how both individuals and organizations had to operate professionally like never before. Many workers went remote, while others were unfortunately laid off for the time being. Brick-and-mortar organizations had to close their doors with no real certainty as to when “business as usual” would … Continue reading Agility is a Short-Term Strategy. Anticipation Brings Exponential Change.

Short-Term vs. Long-Term Digital Marketing Strategies

Andi Graham February 2, 2021 For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term … Continue reading Short-Term vs. Long-Term Digital Marketing Strategies

Short-term thinking has negative effects on your cost-per-acquisition budget

As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget

Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Nick Hollinger — March 7, 2019 — March 7, 2019 Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they … Continue reading Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?

Danny Wong — February 16, 2017 Follow @dannywong1190— February 16, 2017 This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the sale of small-budget, short-term solutions. These will also be given priority over more traditional sales models. Currently, it is estimated that half … Continue reading Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?