Tag Archives: Shortcut

AI promises a shortcut, but creative teams are taking the scenic route

AI promises a shortcut, but creative teams are taking the scenic route AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet. May 20, 2025   Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the … Continue reading AI promises a shortcut, but creative teams are taking the scenic route

Crumbl’s legal trouble shows the risks of shortcut marketing

Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here’s how to avoid the same mistake. Jay Mandel on May 16, 2025       In April, Warner Music Group sued the viral bakery chain Crumbl for $ 23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper … Continue reading Crumbl’s legal trouble shows the risks of shortcut marketing

TikTok Encouraging More Searches With Shortcut And AI

TikTok Encouraging More Searches With Shortcut And AI by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2024 TikTok is promoting a dedicated search shortcut that could get more people searching on the platform. Users can add a new prompt by downloading the dedicated TikTok search shortcut, which is intended to “make quicker searches.” Douyin — … Continue reading TikTok Encouraging More Searches With Shortcut And AI

Agency Optimization Shortcut: Understand the 6 Agency Roles

Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles

Precision Questioning is the Shortcut to Smarter Work

Chloe Jung — February 27, 2017 — February 27, 2017 Everyone wants to get more out of their team. More focus, better efficiency, less rework, better results, faster decisions, smarter decisions. What if you could get there by sharpening only one skill? Shitty questions, you’re out. Precision questions, suit up! Recognizing the symptoms of bad … Continue reading Precision Questioning is the Shortcut to Smarter Work