Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers By AudioEye March 5, 2026 Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was … Continue reading Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers by AudioEye
Jeff Lewis — August 17, 2019 — August 17, 2019 Chances are if you’ve recently gone through the website design process you’re hoping that you won’t ever have to do it again. Maybe you felt the whole process was long and grueling. Or perhaps you weren’t happy with the final results. Add to that sentiment … Continue reading Yes, Your Website Design Has a Shelf Life
Rachel Pillow — December 22, 2018 — December 22, 2018 Pamjpat / Pixabay Have you ever seen a surprisingly simple product do exceptionally well and thought, “Why didn’t I think of that?” or “How did that brand become so successful?” I recently found myself asking those same questions about the Elf on the Shelf phenomenon. … Continue reading The Success Story of Elf on the Shelf
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want. Andrew Waber on March 28, 2018 What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online … Continue reading 4 ways brands can win the digital shelf in 2018
As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Andrew Waber on August 16, 2017 “How should we analyze our online sales presence?” Every company that sells online goes … Continue reading Retailers: Here are the building blocks for winning the digital shelf
Elliot Begoun — February 14, 2017 Follow @intertwinegroup— February 14, 2017 There is a pull, like a tractor beam in an old sci-fi movie. It grabs hold of emerging food and beverage brands and tightens its grasp. The allure is powerful, and it is hard not to fall under its spell. But, it can be … Continue reading The Battle: The Shelf – The War: The Cart
