Tag Archives: seo

Understanding the Importance of Keyword Research for SEO in West Chester

Understanding the Importance of Keyword Research for SEO in West Chester 14 June 2023 Keyword research gives you insights into what people are searching for online. You can then match your content to those search queries. When used correctly, keyword research will allow you to attract organic traffic that represents your target audience. It is … Continue reading Understanding the Importance of Keyword Research for SEO in West Chester →

SEO for Performance Marketing: You Can’t Afford to Ignore It

SEO Marketing

Wisam Abdulaziz | April 25th, 2023 To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between unpredictable market dynamics and a looming recession, marketing budgets are shrinking. But the need for it and expected outcomes from it continue to grow significantly. As marketers, we all … Continue reading SEO for Performance Marketing: You Can’t Afford to Ignore It →

Everything you need to know about Off-Page SEO

SEO Off-Page

Everything you need to know about Off-Page SEO Off-page SEO is one of the most important factors in improving the overall ranking of your website. It involves building links and building domain authority. Backlinks are extremely important to off-page SEO. Therefore, creating backlinks to your website is the most important component of off-page SEO. The … Continue reading Everything you need to know about Off-Page SEO →

Just How Much Do Google Reviews Impact Your SEO Ranking?

Google Ranking

Ruhi Van Andel | June 3rd, 2021 Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Join us as we explore the power of the almighty Google Review! Before technology transformed the way people find businesses, word of mouth determined whether a … Continue reading Just How Much Do Google Reviews Impact Your SEO Ranking? →

5 Benefits of SEO Marketing

SEO Metrics

For the modern age where everything has an online existence, Search Engine Optimisation (SEO) has become a requirement. There are many benefits to using SEO strategies in your business’s marketing schemes, here are just some of them. Widens Your Audience As a business you ought to have an online presence already; a website for you … Continue reading 5 Benefits of SEO Marketing →

The Top 8 Reasons Your Business Needs SEO

SEO Metrics

Tom Casano — August 20, 2018 Follow @TomCasano — August 20, 2018 Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of … Continue reading The Top 8 Reasons Your Business Needs SEO →

How to Conduct a Simple Website Audit to Improve Your SEO

SEO Audit

Matilda Egere-Cooper — April 11, 2018 — April 11, 2018 Lalmch / Pixabay Managing a website is a bit like owning a house. It might look lovely on the outside, but it needs regular upkeep and maintenance for it to stay in tip-top condition. That’s why you should conduct a website audit. It’s a chance … Continue reading How to Conduct a Simple Website Audit to Improve Your SEO →

How to Optimize Your Product Pages for SEO

Search Engine Optimization

By Vikas Agrawal March 23rd, 2018 In an ideal world, it should go without saying that product pages for ecommerce stores are important for making more sales and by extension, money. Sadly, many marketers have made millions of dollars from selling shortcuts to making money on the internet, and as a result, some ecommerce store … Continue reading How to Optimize Your Product Pages for SEO →

Is “SEO” the right term anymore?

Search Engine Optimization

Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do. Winston Burton on August 2, 2016 An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and … Continue reading Is “SEO” the right term anymore? →