With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. Shannon Reedy on August 11, 2025 Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a … Continue reading Winning genAI search requires structured, persona-driven content strategies
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe
Amazon Alexa+ Ads Will Test Search by Laurie Sullivan , Staff Writer, August 4, 2025 Conversational search will change Amazon Alexa+ into more of an AI-based search engine. It will just take the ability of brands to add advertising. Amazon CEO Andy Jassy’s description of an AI-generated ad for Alexa+ in a multistep conversation could … Continue reading Amazon Alexa+ Ads Will Test Search
Google Breaks Traditional Search Model By Organizing Internet Results by Laurie Sullivan , Staff Writer, July 25, 2025 Personalization took a sharp turn this week when Google introduced two features being tested in Labs. The question became whether these can help people discover something they didn’t realize they wanted to know. One feature, Web Guide, … Continue reading Google Breaks Traditional Search Model By Organizing Internet Results
AI Search Diverges: Google vs. ChatGPT by Laurie Sullivan , Staff Writer, July 23, 2025 The implications for marketers are staggering as AI-driven search transforms the ways users find and use online information. Experts are monitoring these shifts to assess the effects on engagement. In a detailed comparison of OpenAI ChatGPT and Google AI across … Continue reading AI Search Diverges: Google vs. ChatGPT
Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions. Anu Adegbola on July 2, 2025 AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in … Continue reading Google Ads rolls out AI Max search match type
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. Mike Pastore on June 16, 2025 Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and … Continue reading Adobe introduces LLM Optimizer to help teams improve AI search visibility
You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves?
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision. Mike Pastore on June 13, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 … Continue reading Average LLM visitor worth 4.4x organic search visitors
Playbook Broken: The innovator’s SEO — Navigating the new age of search We’re discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign. Marc Sirkin on June 11, 2025 Welcome to Playbook Broken, where outdated marketing tactics are left behind. In this episode, we meet Matthew … Continue reading Playbook Broken: The innovator’s SEO — Navigating the new age of search
