Tag Archives: Schools

I’m a socialist professor at a business school. Here’s why business schools should hire more of us

  By Paul Adler January 22, 2024 It is the last session of my MBA course on business and environmental sustainability and the room is buzzing. After a semester studying how businesses can help tackle climate change, students are about to vote on whether voluntary action by the private sector will be enough, or, if … Continue reading I’m a socialist professor at a business school. Here’s why business schools should hire more of us

Phone-free and loving it: Why Yondr usage is spiking at schools, concerts, and soon, maybe, your living room

  By Rebecca Barker December 02, 2023 From Taylor Swift and Beyoncé’s historic tours to the launch of the Sphere, 2023 has been the long-awaited comeback year for live events. The resurgence of in-person gatherings has brought with it a sense of euphoria over the simplicity of collectively sharing an experience. At the same time, … Continue reading Phone-free and loving it: Why Yondr usage is spiking at schools, concerts, and soon, maybe, your living room

These 5 business schools have reached gender parity. Others aren’t far behind

  By Sarah Bregel November 03, 2023 Even though women make up slightly more than half the population of the U.S., there are significantly more male business leaders than women. As of this year, women hold only 53 out of 500 CEO positions in Fortune 500 companies. Yet, women are leaning into their business ambitions … Continue reading These 5 business schools have reached gender parity. Others aren’t far behind

Public schools are facing an existential Great Resignation of teachers

By Clint Rainey   February 01, 2022 The pandemic is our collective national nightmare, but few professions have been as frontline as America’s public school teachers—essential workers, in enclosed classrooms, filling in for absent colleagues, while also supporting frazzled students. The country’s largest teachers’ union, the National Education Association (NEA), released a new poll today … Continue reading Public schools are facing an existential Great Resignation of teachers

5 Social Media Strategies From Schools Doing It Right

Patrick Whatman — November 4, 2016 Follow @mrwhatman— November 4, 2016 Colleges are big business. Schools have huge marketing teams working full-time to build their brands. They’re looking for ways to boost admissions, build their brands, and make their campuses seem special. Naturally, they’re turning to social marketing. You go where your market is, of … Continue reading 5 Social Media Strategies From Schools Doing It Right

What Marketing Schools Should REALLY Be Teaching Students

By Tommy Landry, Published November 13, 2014 When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still … Continue reading What Marketing Schools Should REALLY Be Teaching Students