Susie Marino October 31, 2021 Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out … Continue reading 11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)
Sahail Ashraf November 29, 2020 If you are a blogger it can get quite scary if you’re just not delivering results. It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky. It may not seem like your fault that you’re in Blogging Hell. You may have … Continue reading When Blogging Gets Scary
Todd Kunsman — December 17, 2019 Follow @OhSoFreshMusic As a stakeholder or leader in your company’s brand, you’ve likely experienced some level of stress about handing off part of your brand management to your employees. It’s easy to see why giving employees access to your brand on social would be scary – you never know … Continue reading Why Activating Employees On Social Media Isn’t As Scary As You Think
Julie Hansen — October 30, 2018 Follow @acting4sales — October 30, 2018 simonwijers / Pixabay It’s not easy to become a zombie. Every year thousands of people audition for a chance to play a zombie on TV’s hit series, The Walking Dead. Once they make it through the initial casting process they are enrolled in … Continue reading A “Scary” Sales Tip from Zombie School
Lacy Boggs — July 29, 2018 Follow @blogspiration42 — July 29, 2018 ErikaWittlieb / Pixabay Last week, I attended the Digital Summit here in Denver, and I heard some pretty staggering statistics about the state of content marketing. For example, Rand Fishkin gave a really interesting keynote on search and organic traffic from Google. Not … Continue reading Only 3.25% of Visitors Visit Your Blog (and Other Scary Statistics)
The Scary Links Among AI, Data, Privacy — And A $24M Fine by Mike Azzara , Op-Ed Contributor, May 24, 2018 Editor’s Note: We’re rerunning this post — especially timely since the EU’s General Data Protection Regulation goes into effect tomorrow, May 25. In other contexts, I write a lot about cybersecurity. So, when I … Continue reading The Scary Links Among AI, Data, Privacy — And A $24M Fine
David Kiger — October 27, 2017 Follow @davidkiger — October 27, 2017 QuinceMedia / Pixabay Halloween is right around the corner, and with it come haunted houses, trick-or-treating and scary movies. Small business owners can capitalize on this time of year with related activities including seasonal marketing opportunities, costume contests and candy giveaways. There are … Continue reading Scary Movies, Smart Lessons: Small Business Tips From Scary Flicks
Sandra Wrobel-Konior — October 27, 2017 Follow @sandricz — October 27, 2017 Myriams-Fotos / Pixabay Halloween is a scary time for many of us, and choosing an online payment solution could be a real nightmare, if you don’t know what to avoid. We understand you, you’re thinking about implementing an online payment solution on your … Continue reading Scary Payment Practices That Will Send Shivers Down Your Spine
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. Patrick Stox on October 28, 2016 We’ve all had those moments of absolute terror where we just want to crawl into the fetal … Continue reading It’s scary how many ways SEO can go wrong
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. Pauline Jakober on October 4, 2016 It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be … Continue reading 3 mysterious and scary ways AdWords budget creep can happen to you
