Microsoft: What Makes Its Collaboration With Roku ‘So Important’ by Laurie Sullivan @lauriesullivan, July 24, 2022 Roku in May announced a partnership with Microsoft to use search data in which the company will match its first-party data on OneView, the company’s streaming advertising platform, with Microsoft Audience Intelligence using data from more than 7 billion … Continue reading Microsoft: What Makes Its Collaboration With Roku ‘So Important’
Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases by Karlene Lukovitz @KLmarketdaily, June 17, 2022 Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer. The function eliminates the need for QR codes, which have … Continue reading Roku, Walmart Team To Enable Direct On-Screen Streaming Purchases
Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce by Wayne Friedman , June 17, 2022 Roku and Walmart are partnering for what they say is a “first-of-its-kind” ecommerce partnership: making TV streaming a place for online shopping. Walmart will be the exclusive retailer where Roku device/platform users can purchase products from Walmart directly. In … Continue reading Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce
Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts by Laurie Sullivan @lauriesullivan, April 20, 2022 Roku this week dove into data cleanrooms, offering brands and agencies a way to collaborate with them using encrypted first-party data. The concept — built for streaming television — is intended to make planning and measuring campaigns easier without … Continue reading Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies. Chris Wood on April 19, 2022 Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. A clean room is a type of privacy-enhancing technology (PET). … Continue reading Roku announces clean room for streaming campaigns
Why And How Roku Developed Advertising Watermarks by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2022 Device spoofing used by scammers to pretend that a desktop or mobile device is a TV streaming device is one of the challenges Roku has dealt with recently. Roku on Wednesday released an Advertising Watermark that integrates with its … Continue reading Why And How Roku Developed Advertising Watermarks
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
