Tag Archives: Roku

Spotify introduces video ads on Roku

The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade. Chris Wood on September 28, 2023 Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users … Continue reading Spotify introduces video ads on Roku →

Roku stock surges as streaming service cuts 10% of its workforce

Employee Layoffs

By Associated Press September 06, 2023 Roku is cutting about 10% of its workforce, or 360 people, and it will limit new hiring as it cuts costs to stem a series of quarterly losses. The streaming platform also said in a regulatory filing Wednesday that it expects adjusted third-quarter revenue of between $835 million … Continue reading Roku stock surges as streaming service cuts 10% of its workforce →

Roku partners with Shopify to allow purchases direct from TV

Shopify

Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads. Chris Wood on July 14, 2023 Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are … Continue reading Roku partners with Shopify to allow purchases direct from TV →

Roku will stream live Formula E races for free

Streaming Platforms

Billy Steele We’re in the midst of a three-week break in the Formula E calendar, so now is a good time to take stock of the season so far. This is the ninth season of the all-electric racing series, but it’s the first of the Gen3 era. The new car is a massive leap forward … Continue reading Roku will stream live Formula E races for free →

Instacart, Roku Partnership Pairs Online Groceries With TV Streaming

Instacart

Instacart, Roku Partnership Pairs Online Groceries With TV Streaming by Laurie Sullivan @lauriesullivan, April 26, 2023 Instacart and Roku announced a partnership Wednesday that supports consumer-packaged goods (CPG) advertisers by combining retail media with streaming TV ads to improve performance. The new capability represents Instacart’s first TV streaming measurement partnership and will offer advertisers consumer purchase … Continue reading Instacart, Roku Partnership Pairs Online Groceries With TV Streaming →

Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Bankruptcy

Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates. Constantine von Hoffman on March 13, 2023 Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). On Friday SVB was … Continue reading Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout →

Roku says it could lose 25 percent of its cash after Silicon Valley Bank fails

Bankruptcy

Roku says it could lose 25 percent of its cash after Silicon Valley Bank fails Karissa Bell @karissabe The sudden collapse of Silicon Valley Bank has put more than a quarter of Roku’s cash at risk. The streaming company had $487 million, representing 26 percent of its cash, in Silicon Valley Bank, the company disclosed … Continue reading Roku says it could lose 25 percent of its cash after Silicon Valley Bank fails →

Roku partners with Best Buy for first-party data

Partnerships

The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs. Constantine von Hoffman on March 10, 2023 Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain … Continue reading Roku partners with Best Buy for first-party data →

Roku introduces branded HD and 4K TVs

Branding Identity

Roku Select and Plus Series TVs will be available in the U.S. in spring 2023. Chris Wood on January 5, 2023 At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in … Continue reading Roku introduces branded HD and 4K TVs →

Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement

Digital Transformation

Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement by Karlene Lukovitz @KLmarketdaily, September 29, 2022 Roku will enable deduplicated campaign reach and frequency measurement across tradtional TV, connected TV, desktop and mobile through Nielsen Total Ad Ratings. The companies previously announced that Roku use Total Ad Ratings to provide measurement on Roku media running through its One … Continue reading Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement →