As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
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CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. Mike Pastore on January 16, 2025 For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine … Continue reading CDP consolidation continues, as Rokt scoops up mParticle