Stuart Cross — December 12, 2017 Follow @stuart_cross — December 12, 2017 As part of my research for my latest book, First & Fast, I interviewed Richard Baker, the Chairman of Whitbread plc. I had worked with Richard when he was the CEO of Boots and during our conversation Richard emphasized the importance of establishing … Continue reading How Richard Baker Put “The Chemists” Back Into Boots
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Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts
The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal. Ginny Marvin on December 10, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct response advertisers to spearhead revenue growth. Twitter’s initial ad products — … Continue reading Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts