Tag Archives: Rewards

Leveraging Your Rewards Program for COVID-19 Communication and Awareness

Vince Chiofolo — March 13, 2020 COVID-19, otherwise known as coronavirus, is having an impact. As such, organizations around the world are responding quickly by developing communication management plans to help inform their company constituents of the threats, needs, and risks associated with the pandemic. Here are a few key ways in which you can … Continue reading Leveraging Your Rewards Program for COVID-19 Communication and Awareness

6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

Juan Ortiz — March 11, 2020 When you first launch a new partner incentives program, it may be easy to generate interest amongst them. After all, the novelty, the new challenge, and the chance to earn lucrative new rewards can be a powerful trifecta for creating enthusiasm among those selling your products. In many cases, … Continue reading 6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

8 Unusual Rewards Employees Appreciate More Than Raises

John Hall — March 17, 2019 Follow @JohnHallCOMO — March 17, 2019 Young job hoppers only jump ship when another company offers more money, right? Not exactly. According to a new infographic published by SCORE, four out of five employees appreciate better benefits — to a pay raise. That doesn’t mean top employees are content … Continue reading 8 Unusual Rewards Employees Appreciate More Than Raises

Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

The Trials And Rewards Of Navigating Walled Gardens

by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 6, 2017   Media investment teams have been grappling with Facebook, Google and other formidable walled-garden platforms in the digital arena for some years now. But while familiarity and experience have made this easier in some respects, challenges and frustrations continue. And now, increasingly, walled gardens are also … Continue reading The Trials And Rewards Of Navigating Walled Gardens

The Risks & Rewards For Affiliates Offering Incentives To Their Visitors

Cam Secore — January 4, 2017 Follow @camsecore— January 4, 2017 Affiliate marketing has been around for ages, but it took a completely different turn when it went online. Instead of just being through merchants and crafty salespeople, affiliate marketing has turned into a money-making strategy that anyone can participate in with just a little … Continue reading The Risks & Rewards For Affiliates Offering Incentives To Their Visitors

Retail Audits: How To Reap Their Rewards

by Victoria Vessella Follow @v_vessellaSeptember 21, 2016 Retail audits are a critical component of a company’s overall retail execution strategy. They allow merchandisers to capture vital field data that affects the health of your business, such as retailer compliance, stock levels, and competitor activity. Moreover, managers are able to use data accumulated over time to … Continue reading Retail Audits: How To Reap Their Rewards

Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?

by Truman Tang June 20, 2016June 20, 2016 This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Advocate marketing programs require forms of recognition, one of which can come in the form of rewards. When an advocate does … Continue reading Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?