Google Merchant Center Policy Tags AI-Generated Reviews As Spam by Laurie Sullivan @lauriesullivan, July 28, 2023 Automated review content created by generative artificial intelligence (GAI) will be considered spam and against Google’s policy, according to the Google Merchant Center policy blog. It’s sort of a wild shift in events, as the company delves deeper into … Continue reading Google Merchant Center Policy Tags AI-Generated Reviews As Spam
The FTC plans to slap companies with hefty fines for using fake reviews Kris Holt @krisholt The Federal Trade Commission (FTC) has proposed a formal ban on fake reviews and testimonials. Companies would also be prohibited from using phony followers and views to inflate their social media metrics if the rule takes effect … Continue reading The FTC plans to slap companies with hefty fines for using fake reviews
Amazon Tests AI To Summarize Product Reviews by Laurie Sullivan @lauriesullivan, June 13, 2023 Amazon is testing the use of artificial intelligence (AI) in its shopping app to generate summaries of some product reviews left by customers. The feature provides a brief overview of what shoppers liked and disliked about the product, along with a … Continue reading Amazon Tests AI To Summarize Product Reviews
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
By Nicole LaPorte January 22, 2023 Last December, when the Michelin Guide announced which California restaurants had been blessed with a coveted star (or stars) for the year—undoubtedly the most prestigious designation in the culinary world—new entrants such as chef Curtis Stone’s Gwen and 715, a spare, omakase sushi joint, garnered heartfelt applause … Continue reading This Instagrammer is reinventing the creative art of restaurant reviews
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business. Brian Patterson on December 8, 2022 Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review … Continue reading How to ask customers for reviews (and actually get them)
FTC Wants Platforms To Crack Down On Fake Reviews by Wendy Davis , Staff Writer @wendyndavis, September 15, 2022 The Federal Trade Commission has tried to curb fake reviews online since at least 2009, when it issued guidance stating that people who posted endorsements should disclose any relationship with the company being reviewed. In subsequent years, … Continue reading FTC Wants Platforms To Crack Down On Fake Reviews
Pros & Cons Of Google’s New Structured Data For Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2022 Google this week added several important updates to search, but two in particular help marketers assist consumers in finding information across the web indexed from company and brand sites. For starters, on Friday Google announced the … Continue reading Pros & Cons Of Google’s New Structured Data For Reviews
By Chris Morris July 19, 2022 Flooded with fake and misleading reviews on many of its products, Amazon is going on the offensive, filing suit against the administrators of what it says are over 10,000 Facebook groups that are used to manage those reviews and incentivize people to post them. In a suit … Continue reading Inside the thriving business of writing fake Amazon reviews
By Sam Becker July 20, 2022 Consumers are already feeling the squeeze as inflation soared above 9% in June, and evidently, many are feeling additional pressure in the form of “shrinkflation.” That’s according to the latest data from the Yelp Economic Average (YEA) report for Q2 2022, which finds that consumers are … Continue reading Yelp finds evidence of ‘shrinkflation’ in restaurant reviews
