Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain. Kim Davis on December 3, 2024 “The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People … Continue reading Demandbase rethinks ABM amid B2B marketing challenges
Meaningful Analytics: Walgreens Rethinks the Customer as Patient by Steve Smith , Staff Writer @popeyesm, August 5, 2022 After its critical role in America’s COVID vaccine rollout, as well as an aggressive spurt of M&A, Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens … Continue reading Meaningful Analytics: Walgreens Rethinks the Customer as Patient
Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform
