What should you expect when licensing an identity resolution platform? Karen Burka on June 9, 2020 Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels. Virtually all of the enterprise identity resolution platform vendors offer the following core features and capabilities: Data … Continue reading The capabilities of identity resolution platforms
Tag Archives: Resolution
Who’s who in the identity resolution vendor landscape?
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape?
Is it time marketers take more ownership over their identity resolution platforms?
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms?
Everything You Need to Know About Identity Resolution
Brittany Baker — February 4, 2020 In today’s digital age, it’s important to have a holistic view of prospects and customers and the ways they interact with your brand. That way, you can communicate with them in the most engaging, relevant, and consistent way possible—across all devices, platforms, and channels. One of the best ways … Continue reading Everything You Need to Know About Identity Resolution
Guide to picking an identity resolution platform
How to determine if you need an identity resolution provider and what questions to ask. Barry Levine on March 4, 2019 With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate … Continue reading Guide to picking an identity resolution platform
Know your options: Identity resolution beyond the walled gardens
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. Robin Kurzer on January 18, 2019 Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers … Continue reading What is identity resolution?
2019 Resolution: Marketers, Stop the AI-Hype Cycle
2019 Resolution: Marketers, Stop the AI-Hype Cycle by Thomas Vincent , January 4, 2019 Innovation for innovation’s sake is one of the most pernicious issues I see in the tech world right now. Last year, venture capital investments in the AI industry skyrocketed to over $12 billion, almost half of which was invested in the … Continue reading 2019 Resolution: Marketers, Stop the AI-Hype Cycle
Setting Your New Year’s Resolution For Your Website
Chris Bondhus — December 12, 2018 — December 12, 2018 TeroVesalainen / Pixabay It’s time to face the (holiday) music. Unless you work in the retail industry, your website is bound to experience a dip in traffic during this time of year. Through the end of December, your audience will likely be prioritizing family, friends, … Continue reading Setting Your New Year’s Resolution For Your Website
2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 When an email campaign succeeds, the upside is obvious; improved engagement and increased revenue. But what’s required to consistently repeat that success is less obvious. The truth is that email teams are often thrown together. They’re commonly comprised of people whose primary skill-sets … Continue reading 2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team
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