Tag Archives: reports

6 tips to impress the C-suite with year-end marketing reports

Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Lindsay DiLemmo on December 16, 2022 Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. Most of us have felt … Continue reading 6 tips to impress the C-suite with year-end marketing reports →

Adobe reports growing opportunities for “non-professional” content creators

Adobe Services

The “side hustle” content creator economy is thriving, with earnings growing and influencers highly valued. Kim Davis on October 21, 2022 In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue … Continue reading Adobe reports growing opportunities for “non-professional” content creators →

FuboTV reports big ad gains from Unified ID 2.0

Advertisement Industry

The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads. Chris Wood on October 4, 2022 Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID … Continue reading FuboTV reports big ad gains from Unified ID 2.0 →

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports

Location Marketing

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports by Wendy Davis , Staff Writer @wendyndavis, September 1, 2022 Earlier this month, Federal Trade Commission member Alvaro Bedoya spoke of a “large, unregulated market” for location data. “In 2022, our geolocation technology is not under control,” he warned. The digital rights group Electronic Frontier Foundation … Continue reading Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports →

What the Q2 earnings reports told us about the gig economy

Gig Economy

By Jessica Bursztynsky August 07, 2022 The largest gig-work companies reported earnings last week, and investors were quick to look for any signs that economic pressure is tightening consumer spending. But things weren’t so grim after all. Uber, Lyft, and DoorDash all reported strong revenues, showing that people will still order takeout and hail … Continue reading What the Q2 earnings reports told us about the gig economy →

Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports

Marketing Education

Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports by Laurie Sullivan @lauriesullivan, June 21, 2022 The CMO Council’s report on “Smart Spending At Speed. Is This Real?” produced in partnership with KPMG LLP found that CMOs who get the company’s procurement department involved make better marketing decisions. “When marketers partner with those … Continue reading Marketing And Procurement Collaborate To Create Speed, Benefits, CMO Council Reports →

Nio Reports Significant Quarterly Losses Due To China’s Covid Lockdowns

World Level Problems

Nio Reports Significant Quarterly Losses Due To China’s Covid Lockdowns ValueWalk / 09 Jun 2022 COVID-19 lockdowns in China have played a major role in Nio Inc (NYSE:NIO)’s first-quarter losses of $ 281.2 million from $ 68.8 a year ago. Factory shutdowns hampered the company’s output during the first five months while demand for … Continue reading Nio Reports Significant Quarterly Losses Due To China’s Covid Lockdowns →

Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports

Data Privacy

Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports →