Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving by Laurie Sullivan , Staff Writer @lauriesullivan, December 14, 2022 Google made two announcements on Wednesday in its Search Central Blog. One introduced a dashboard tool for users to understand the most current status of systems that impact Search — crawling, indexing, and serving. The other … Continue reading Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving
WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations
Google Is Testing Gmail And Calendar Apps For Wear OS: Report by Ray Schultz , November 30, 2022 Google is working on Gmail and Calendar apps for the Wear OS smartwatch operating system, following launch of its Pixel Watch. 9to5Google has learned that “Google is testing both Gmail and Calendar for Wear OS. The experience … Continue reading Google Is Testing Gmail And Calendar Apps For Wear OS: Report
By Jude Cramer November 22, 2022 Popular tax filing services such as TaxAct, TaxSlayer, and H&R Block have been quietly sharing sensitive information about their users—including names, email addresses, income, filing status, refund amounts, and dependents’ college scholarship amounts—with Facebook, via a widespread code called the Meta Pixel. A new report from The Markup, … Continue reading Tax prep software companies shared customers’ private financial data with Facebook, says new report
20% Of Media Buyers Report Investing In The Metaverse by Karlene Lukovitz @KLmarketdaily, November 18, 2022 A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, according to the Interactive Advertising Bureau’s just-released 2023 outlook … Continue reading 20% Of Media Buyers Report Investing In The Metaverse
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need
30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year by Karlene Lukovitz @KLmarketdaily, October 31, 2022 Nearly a third (30%) of U.S. consumers say they’ve dropped a subscription-based video-on-demand service in the past 12 months, while 25% say they’ve added a free ad-supported subscription service (FAST), according to a new survey … Continue reading 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report
Google’s ‘raters’ are pushing for $15 an hour The company raised wages for some vendors, but RaterLabs wasn’t one of them. A. Khalid @askhalid SOPA Images via Getty Images Part-time employees at RaterLabs — an AI vendor whose only known client is Google — are campaigning to qualify for the $15 hourly minimum wage … Continue reading Thousands of Google’s cafeteria workers ‘quietly unionized during the pandemic,’ report says
