Tag Archives: remind

3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018  We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays

Why We Need Small Business Saturday To Remind Us To Shop Local

Samantha Martin — November 26, 2016 Follow @Socially_Sam— November 26, 2016 Small Business Saturday has become a bigger deal over the past few years encouraging us all to use smaller, independent businesses as part of our Saturday shopping. It falls the day after Black Friday, another trend the UK imported from the US and sends … Continue reading Why We Need Small Business Saturday To Remind Us To Shop Local

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016  lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details