Sean SutterbergJune 28, 2015 Every business eventually needs to redesign its logo. You may not want to spend the time and energy on a redesign when you invested plenty of money in the original logo. But when your business evolves, the symbol that represents your brand needs to evolve with it. Think of your logo … Continue reading 7 Great Tips for Redesigning a Logo [Infographic]
Chris JohnsonApril 20, 2015 “Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting your website content before everything else as content is the reason users are there. The need for content strategy A solid content strategy … Continue reading A Content-First Approach to Redesigning Your Website
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another. Shari Thurow on February 13, 2015 The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information … Continue reading Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1
