Tag Archives: Readiness

A Google Attribution (and Attribution 360) readiness checklist

With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready. David Booth on October 9, 2017   Today’s path to purchase has become more complex than ever before, with consumers crossing channels … Continue reading A Google Attribution (and Attribution 360) readiness checklist