Tag Archives: Pursuing

How enterprises are pursuing martech and adtech integration today

Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today. Jarrod Gingras on March 20, 2023 Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The … Continue reading How enterprises are pursuing martech and adtech integration today →

Making a Difference, Pursuing Your Passions

Personal Professionality

Dave Brock January 6, 2021 As we come to the end of 2020, I want to reflect a moment. Yes, I know we are all supposed to write about New Year’s Resolutions—99% of which will be abandoned before the end of January. But given this year, I want to focus on something else. When I … Continue reading Making a Difference, Pursuing Your Passions →

Pursuing Your Brand Equity? Part 2

Branding Lessons

Doug Malcom — September 24, 2018 — September 24, 2018 What are you After? Brand equity is one of the most sought after and yet hardest to define concepts in the CX and marketing research world. Even when they have come to grips with defining it, most offerings designed to get at brand equity merely … Continue reading Pursuing Your Brand Equity? Part 2 →

Pursuing Your Brand Equity? Get the Big Picture Right

Branding Lessons

Written by: Doug Malcom , September 7, 2018 What are you After? Brand equity is a bit of an elusive term in the CX and marketing research world. When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to … Continue reading Pursuing Your Brand Equity? Get the Big Picture Right →