Tag Archives: Promotions

Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions

Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions

Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions

Ingrid Catlin — July 31, 2019 Follow @blueingy — July 31, 2019 When you’re launching a new channel incentives promotion or campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already busy agenda. That’s why it’s important to choose a platform that takes care of most of the … Continue reading Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions

The 10 Commandments of Successful SPIFF Promotions

Ingrid Catlin — April 3, 2019 Follow @blueingy — April 3, 2019 When built and managed appropriately, sales performance incentive funds (SPIFFs or SPIFs or SPIVs) can be tremendously effective in boosting flagging sales or increasing sales of new products or product sets. You shall align the promotion with other channel marketing activities. A channel … Continue reading The 10 Commandments of Successful SPIFF Promotions

Matching Incentive Promotions to Partner Personality Types

Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan  @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping.  Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan  @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

5 Easy Steps to Guide Employees in Negotiating Promotions and Raises

Jeanette Nyden — August 23, 2017 Follow @JeanetteNyden — August 23, 2017 Alexsander-777 / Pixabay Did you know that 57% of employees who say that they are looking for a new job are doing so because they think they could earn more money at another company? Salary.com conducted a random survey and reported that more … Continue reading 5 Easy Steps to Guide Employees in Negotiating Promotions and Raises