Most marketing technology professionals are satisfied with their jobs despite accelerating churn. Chris Wood on April 6, 2023 Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of … Continue reading Frequent promotions and salary increases contribute to thriving martech careers
Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions by Colin Kirkland , December 16, 2022 Most CPG companies run thousands of promotions per month — amounting to millions of dollars spent, although the majority of those promotions don’t deliver any ROI. A Mexican-based start-up called Kuona, which just raised a $6 … Continue reading Start-up Receives $6M In Seed Funding For Measuring ROI Of Retailers’ Promotions
Pallavi Tyagi February 25, 2021 Your business is active on Instagram and you’re creating awesome content. At first, your pages get followers and engagement. But after a while, the stream of followers trickles down. You haven’t changed anything, so what’s going on? When you launch a new account, both you and the social media platform … Continue reading How to Ace Your Instagram Promotions Strategy
Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
Ingrid Catlin — July 31, 2019 Follow @blueingy — July 31, 2019 When you’re launching a new channel incentives promotion or campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already busy agenda. That’s why it’s important to choose a platform that takes care of most of the … Continue reading Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions
Sneha Mittal — July 3, 2019 Follow @genes_recoded — July 3, 2019 Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business? This … Continue reading 101 Small Business Marketing Ideas Part 4: Promotions
Ingrid Catlin — April 3, 2019 Follow @blueingy — April 3, 2019 When built and managed appropriately, sales performance incentive funds (SPIFFs or SPIFs or SPIVs) can be tremendously effective in boosting flagging sales or increasing sales of new products or product sets. You shall align the promotion with other channel marketing activities. A channel … Continue reading The 10 Commandments of Successful SPIFF Promotions
Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types
Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews by Ray Schultz , Columnist, Yesterday Don’t get flustered by the new Gmail Promotions tab. Yes, a bug caused Promotions emails to pour into primary inboxes a couple of weeks ago, but the updated tab offers a chance to “use real estate that you … Continue reading Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews
Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping. Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
