Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage throughout your … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
Tag Archives: Promotions
Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions
Ingrid Catlin — July 31, 2019 Follow @blueingy — July 31, 2019 When you’re launching a new channel incentives promotion or campaign, the last thing you want is a labor-intensive program that adds unnecessary tasks to your already busy agenda. That’s why it’s important to choose a platform that takes care of most of the … Continue reading Leveraging a CIPM Solution to Supercharge Your Channel Incentive Promotions
101 Small Business Marketing Ideas Part 4: Promotions
Sneha Mittal — July 3, 2019 Follow @genes_recoded — July 3, 2019 Are you a business owner who wants to grow your business but doesn’t know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business? This … Continue reading 101 Small Business Marketing Ideas Part 4: Promotions
The 10 Commandments of Successful SPIFF Promotions
Ingrid Catlin — April 3, 2019 Follow @blueingy — April 3, 2019 When built and managed appropriately, sales performance incentive funds (SPIFFs or SPIFs or SPIVs) can be tremendously effective in boosting flagging sales or increasing sales of new products or product sets. You shall align the promotion with other channel marketing activities. A channel … Continue reading The 10 Commandments of Successful SPIFF Promotions
Matching Incentive Promotions to Partner Personality Types
Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types
Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews
Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews by Ray Schultz , Columnist, Yesterday Don’t get flustered by the new Gmail Promotions tab. Yes, a bug caused Promotions emails to pour into primary inboxes a couple of weeks ago, but the updated tab offers a chance to “use real estate that you … Continue reading Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews
Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping. Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
How To Motivate Employees Without Promotions
Eva Wislow — March 5, 2018 Follow @EvaWislow — March 5, 2018 When you’re thinking about motivating your employees, the first thing that comes to mind is incentives. When thinking about incentives, you instantly think about money and a better position. Yes, higher pay and a promotion may act as an incentive. This person will … Continue reading How To Motivate Employees Without Promotions
5 Easy Steps to Guide Employees in Negotiating Promotions and Raises
Jeanette Nyden — August 23, 2017 Follow @JeanetteNyden — August 23, 2017 Alexsander-777 / Pixabay Did you know that 57% of employees who say that they are looking for a new job are doing so because they think they could earn more money at another company? Salary.com conducted a random survey and reported that more … Continue reading 5 Easy Steps to Guide Employees in Negotiating Promotions and Raises
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