Tag Archives: Professional

3 Ways to Cross-Sell With Professional Voicemail Greetings

Jeff Slaughter — September 11, 2019 — September 11, 2019 If you’re looking to maximize the investment of your on hold messaging, consider implementing strategies to cross-sell with professional voicemail greetings. Consider these statistics:• It costs five times more to attract a new customer than it does to keep an existing one.• Forty-four percent of … Continue reading 3 Ways to Cross-Sell With Professional Voicemail Greetings

How to Create a Professional Email Template

Kevin George — September 6, 2019 Follow @imkevin_monk — September 6, 2019 Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA. The emphasis on electronic communication is partly because outbound marketing approach like cold calling is getting less effective. However, people are swamped everyday by an onslaught of unsolicited … Continue reading How to Create a Professional Email Template

Brand Architecture and Professional Services

Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Value-Based Pricing for Professional Services

Lee Frederiksen — June 26, 2019 Follow @hingemarketing — June 26, 2019 Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service … Continue reading Value-Based Pricing for Professional Services

How to Prepare for Your Consultation with a Professional Resume Writer

Amanda Clark — June 25, 2019 Follow @GrammarChicInc — June 25, 2019 trudi1 / Pixabay Whether you’re looking for a new job or just exploring your options, having a well-written resume is key. The job market is highly competitive, so you want to put your best foot forward. That means making sure that your resume … Continue reading How to Prepare for Your Consultation with a Professional Resume Writer

How Interacting in Professional Groups on Facebook Can Help Your Brand Grow

Personal Branding Blog — April 12, 2019 — April 12, 2019 For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and create more social interactions. By … Continue reading How Interacting in Professional Groups on Facebook Can Help Your Brand Grow