Tag Archives: Problematic

The Pain of NO GAIN: When Programmatic Becomes Problematic

Alex Gutman — March 1, 2017 Follow @https://twitter.com/cooladata— March 1, 2017 It’s Friday afternoon. You’re sitting in your office in Brooklyn, wrapping up your week surfing the web, scanning the national sports news sites. As the Director of Media for a top sporting-focused ad agency, you want to see what ad campaigns your competitors are … Continue reading The Pain of NO GAIN: When Programmatic Becomes Problematic