How Data Privacy Has Revolutionized Post-Pandemic Workplace Trends Amtul Rafay / 13 Oct 2022 The COVID-19 Pandemic has completely changed how the world does things. While the Pandemic lasted, people were busy trying to make things easier so that they could survive until the COVID-19 curve flattened. Now when it has ended, it has … Continue reading How Data Privacy Has Revolutionized the Post-Pandemic Workplace Trends?
Tag Archives: Privacy
Why marketers should care about consumer privacy
From GDPR, CPPA and ADPPA, here’s all the information marketers should know. Jacqueline Dooley on September 30, 2022 The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or … Continue reading Why marketers should care about consumer privacy
Proliferating privacy laws, changes in data gathering worry marketers: IAB report
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report
A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law
By Alex Pasternack September 08, 2022 Who gets to know where you are? The question is at the heart of a new lawsuit by the US Federal Trade Commission against a little-known Idaho-based ad tech company, Kochava, which regulators accuse of unfairly selling the timestamped location information of millions of Americans. But before government … Continue reading A showdown between an ad tech firm and the FTC will test the limits of U.S. privacy law
Why DuckDuckGo’s new email privacy tool is worth checking out
By Jared Newman September 04, 2022 After a year of private beta testing, DuckDuckGo has made its email privacy tools available to everyone, so you can keep your real email address hidden and minimize tracking by marketers. DuckDuckGo offers two main ways of protecting email privacy: Anti-tracking: Get a duck.com email address (mine’s newmy@duck.com) to hand out … Continue reading Why DuckDuckGo’s new email privacy tool is worth checking out
Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative
Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative by Wendy Davis @wendyndavis, September 7, 2022 The self-regulatory organization Network Advertising Initiative is raising concerns that the Federal Trade Commission’s recent move toward regulating data collection may reflect a bias against targeted advertising. “The FTC should commit to a process that explores and documents the benefits … Continue reading Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative
4 tips to navigate the advertising impact of iOS privacy changes
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes
A bipartisan data privacy bill would give you more control over the information collected about you
By Anne Toomey McKenna August 25, 2022 Data privacy in the U.S. is, in many ways, a legal void. While there are limited protections for health and financial data, the cradle of the world’s largest tech companies, like Apple, Amazon, Google, and Meta (Facebook), lacks any comprehensive federal data privacy law. This leaves U.S. … Continue reading A bipartisan data privacy bill would give you more control over the information collected about you
Ad Industry Prepares To Fight Potential FTC Privacy Rules
Ad Industry Prepares To Fight Potential FTC Privacy Rules by Wendy Davis , Staff Writer @wendyndavis, August 11, 2022 Almost one year ago, the watchdog Accountable Tech urged the Federal Trade Commission to issue rules that could outlaw “surveillance advertising,” loosely defined as serving ads to people based on their activities across websites and apps. On … Continue reading Ad Industry Prepares To Fight Potential FTC Privacy Rules
A first-of-its-kind law in Houston poses a major threat to privacy
By Julian Melendi and Evan Enzer August 09, 2022 Houston’s troubling steps toward becoming a surveillance city should serve as a warning to people around the United States. Houston’s new ordinance co-opts businesses to spy on neighborhoods and poses extreme threats to our freedom by requiring companies to install cameras on their property—at the … Continue reading A first-of-its-kind law in Houston poses a major threat to privacy
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