Tag Archives: Preheaders

Understanding Preheaders And Their Importance In Your Marketing Emails

Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails