Joe LeeJuly 8, 2015 Peter Drucker famously said that “The best way to predict the future is to create it”. There’s more to this quote than you might think at first glance. Too often we hear about the fast followers or the Kodaks of the world that fail to constantly re-conceive the future or fail … Continue reading Predict the Future By Creating It
Eric HammisJune 16, 2015 Change: It’s a word us digital marketers have gotten very accustomed to using on a daily basis. I supposed anyone who is online — let’s face it, that’s just about everyone — has become accustomed to the word change. A lot of people cringe when they hear the word change, but … Continue reading New Website Design Trends We Predict In The Near Future
Columnist Tom Sather analyzed the first emails 100 retailers sent to new subscribers. He shares the results here. Tom Sather on March 4, 2015 Sending welcome emails to new subscribers is considered a best practice among most email marketers today. At the very least, it helps confirm permission with the subscriber, sets expectations and provides … Continue reading How Welcome Emails Help Predict Future Subscriber Engagement & Value
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
