Tag Archives: Powerhouse

How to Turn Your Website into a Lead-Generating Powerhouse

Justin Herring — January 24, 2020 Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from … Continue reading How to Turn Your Website into a Lead-Generating Powerhouse

How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition

Bob Van Rossum — February 12, 2019 Follow @BobVR — February 12, 2019 Find the marketing talent you need to position your company for growth CMOs have successfully worked to build relationships with their C-suite peers and break down organizational silos in recent years. From IT to sales to finance, marketing plays a big role … Continue reading How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

Jessica Mehring — July 1, 2017 Follow @horizonpeak — July 1, 2017 The days of boring lead-capture forms and irritating questions from sales reps are over. An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging … Continue reading 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse