Juli DuranteJuly 10, 2015 Pop-up ads are often employed by websites trying to push ad content to the forefront of a visitor’s attention. Pop ups established their priority in the 1990s and 2000s, with the first browser-based pop-up blockers emerging in the early 2000s. Their cousin, the hover ad (also known as the lightbox ad), … Continue reading Do Pop-up Ads Actually Work? Here’s the Data You Need →