YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent platform for podcast and … Continue reading YouTube: Major Gap In Podcast Video Ad Performance
April 19, 2025 Your favorite podcast is now a toy—and a cruise, and a book, and a backpack BY Joe Berkowitz Not so long ago, a book deal and a live tour marked the outer limits of how far a hot podcast could hope to expand its horizons. These days, they’re only the beginning. Especially at … Continue reading Your favorite podcast is now a toy—and a cruise, and a book, and a backpack
IAB’s podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years. Chris Wood on May 10, 2024 Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are … Continue reading IAB Podcast Upfront highlights rebounding audiences and increased innovation
Semrush Launches Podcast Hosting App With SEO Tools by Laurie Sullivan @lauriesullivan, August 23, 2023 Disctopia, a podcast hosting and music streaming service, announced Wednesday a partnership with Semrush, which focuses on SEO tools and service, that will enable podcasters to expand the reach of episodes with search engine optimization (SEO). The Podcast Hosting App … Continue reading Semrush Launches Podcast Hosting App With SEO Tools
New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts. The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management
By Joe Berkowitz August 20, 2023 As the lights dimmed at Brooklyn Opera House, the audience braced themselves for a video interlude. Soon, the venue’s movie screen filled with the familiar visage of Ben Hosley, producer of the comedic film-appreciation podcast, Blank Check, whose live show had packed the house on this particular March … Continue reading How podcast producers became rising stars in the creator economy
Stitcher redesign brings cleaner look and new features to the podcast app Kris Holt| @krisholt Stitcher has revealed a new look for its podcast app, which boasts several useful features and upgrades. The service says the revamped web, iOS and Android app has better user control and navigation along with its more streamlined design. … Continue reading Podcast app Stitcher is shutting down in August
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. Steve Petersen on May 31, 2023 Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are … Continue reading Top book and podcast recommendations for martech professionals
Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports by Ray Schultz , May 25, 2023 Spotify, which claims its podcasting usage is exploding, is creating AI tools that would give advertisers the ability to use artificially generated voices in podcasts. Bill Simmons, founder of The Ringer, which was acquired … Continue reading Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports
Most Podcast Listeners Like Or Don’t Mind Ads: Study by Ray Schultz , May 3, 2023 Far from being an annoyance, podcast advertising may be helping to drive sales, judging by a study from DISQO titled Proving the Power Of Podcast ads. Of the daily listeners surveyed, 45% say they pay more attention to … Continue reading Most Podcast Listeners Like Or Don’t Mind Ads: Study
