At the November MarTech Conference, we discussed how AI can help marketers in their market research. MarTechBot on November 6, 2025 Marketers are learning to turn AI into a tireless research partner — and a faster path to insight. At the November MarTech Conference, experts from Citrix, Randstad Digital and Qualified Digital joined Susan … Continue reading AI is your key to better market research and planning
Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights. Mike Pastore on October 15, 2025 Modern marketing teams are collapsing timelines for strategic planning by deploying AI agents as research assistants. From analyzing audience behavior and competitor positioning to surfacing market trends and whitespace opportunities, … Continue reading AI is your key to better market research and planning
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. Mike Pastore on September 12, 2025 With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic … Continue reading 20 strategic planning tips for marketers preparing for 2026
Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans. Chris Robson on May 22, 2025 As we all navigate these confusing times, there’s a lot of talk about scenario planning. However, much of what’s said misses the core point of the practice. Let’s explore … Continue reading How to do scenario planning the right way
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first. Mike Pastore on April 30, 2025 There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with … Continue reading 5 tips for marketers planning to evaluate B2B data vendors
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns. Constantine von Hoffman on April 11, 2025 Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single … Continue reading Canva’s Visual Suite upgrade unifies campaign planning and creation
November 09, 2024 A guide to end-of-life planning that doesn’t suck Planning for the end of your life is no one’s idea of a good time. But thinking ahead about the inevitable can save you and your loved ones from a lot of heartache. BY Emily Guy Birken A few years ago, when a friend learned … Continue reading A guide to end-of-life planning that doesn’t suck
Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Kim Davis on August 28, 2024 Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to … Continue reading New Adobe Workfront Planning ties campaign development to execution
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees. Chris Wood on December 21, 2023 Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and … Continue reading 4 keys to digital events planning
Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams. Megan Michuda on November 3, 2023 Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation … Continue reading 5 ways MOps can elevate the annual planning process
