Tag Archives: Planning

4 keys to digital events planning

Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees. Chris Wood on December 21, 2023 Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and … Continue reading 4 keys to digital events planning →

5 ways MOps can elevate the annual planning process

Marketing Operations

Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams. Megan Michuda on November 3, 2023 Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation … Continue reading 5 ways MOps can elevate the annual planning process →

73% of marketers planning to up RMN spend

Marketing Planning

43% of those surveyed reported positive results from campaigns already run on retail media networks. Chris Wood on October 11, 2023 In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital … Continue reading 73% of marketers planning to up RMN spend →

Your ‘longevity literacy’ can make or break your retirement planning

Retirement

By Emily Guy Birken September 30, 2023 There’s an old joke in the financial industry about how simple it is to ensure you have enough money for retirement: Just figure out when you’re going to die and work backwards from there. Okay, so the financial industry isn’t famous for its sense of humor. But … Continue reading Your ‘longevity literacy’ can make or break your retirement planning →

10 Financial Planning Mistakes Couples Make When Shacking Up

Financial Education

10 Financial Planning Mistakes Couples Make When Shacking Up ValueWalk / Sep 14, 2023 Now more than ever before, young people are shacking up with their partners in an attempt to save more money as costs continue to climb, and the housing market out-prices the majority of younger first-time buyers. One Realtor.com study of roughly 3,009 … Continue reading 10 Financial Planning Mistakes Couples Make When Shacking Up →

Why you should always ask why: Strategy must lead tactics in marketing planning

Marketing Strategy

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning →

How to approach your highest-value customers with Q4 email planning

Email Marketing Strategy

Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation. Summer Deeb on July 31, 2023 Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your … Continue reading How to approach your highest-value customers with Q4 email planning →

Prioritize results with this failproof website planning process

Website Monetization

When building websites, design should never be step one. Use this proven approach to unlock website success. Jon-Mikel Bailey on July 18, 2023 I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many … Continue reading Prioritize results with this failproof website planning process →

Six retirement planning tips for Gen X

Retirement

By Emily Guy Birken May 13, 2023 Greater work experience often means higher pay, which puts professionals in their 40s and 50s in an excellent position to ramp up their retirement savings. But this time of life also coincides with many additional financial needs, such as helping elderly parents or paying for kids’ higher … Continue reading Six retirement planning tips for Gen X →

DTC marketers planning to up CTV/OTT spend this year

CTV Advertisement

Over two-thirds of DTC marketers use CTV/OTT, and 57% plan to up their spend in 2023. Chris Wood on April 12, 2023 Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds … Continue reading DTC marketers planning to up CTV/OTT spend this year →