The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. Gareth Chilton on September 9, 2025 For decades, the request for proposal (RFP) has been the default model for selecting technology vendors — a structured way to define requirements, score responses and declare winners. That approach … Continue reading Why pilots, not RFPs, define the future of martech selection
Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2024 Microsoft on Monday announced the general availability of Copilot in the Microsoft Advertising Platform and said it will soon unveil ways to gain additional insights to help advertisers tackle reporting more quickly and easily. The company said … Continue reading Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Shauna Ward — October 17, 2017 Follow @wardshn — October 17, 2017 When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt. In fact, only 40% of companies … Continue reading Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)
