by Rich Pearson March 3, 2016March 3, 2016 Ask any CMO what their biggest fear is, and most will tell you it’s keeping up with today’s relentless pace of change. But keeping up can be tricky as the two major drivers pushing change are the growing number of channels available, and the amount of data … Continue reading 7 Ways for CMOs to Keep Up With the Rapid Pace of Change
Matthew MacQuarrie December 15, 2014 We all know the entrepreneurial stereotype, of the frenzied small business owner running from one project to the next, working 18-hour days at a harried pace. (As one old entrepreneurial cliché puts it, an entrepreneur is someone willing to work 80 hours a week to avoid working 40 hours … Continue reading Pace, Not Race
By Mike Parry, Published October 26, 2014 Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot … Continue reading Your Pace or Mine? The Art of Email Frequency and Timing
by George Bilbrey, September 30, 2014, It’s tempting to view the most recent statistics on global inbox placement — which show 17% of legitimate messages failing to reach the inbox — as a sign that marketers are complacent about deliverability, or that they aren’t doing much to fix it. That view is wrong. A better-informed … Continue reading Beneath Steadily Weak Inbox Placement, Frantic Struggle To Keep Pace
