Maarten Kossen — January 23, 2019 Follow @mpkossen — January 23, 2019 rawpixel / Pixabay Why would Product Owners prevent value delivery, you ask? They shouldn’t, and don’t want to, but yet I see them do it every day. And usually, it’s without them even knowing they’re doing it. Here’s four observations of how Product … Continue reading How Product Owners Prevent Value Delivery
Paige Duffy — January 21, 2019 — January 21, 2019 cuncon / Pixabay Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual … Continue reading Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign
Paige Duffy — January 9, 2019 — January 9, 2019 EstudioWebDoce / Pixabay Your small business website is a great way to build your brand and attract new customers. However, getting people to your website is the result of a number of factors, which mostly relies on SEO to pull in attention and search engine … Continue reading Simple Tech for Small Business Owners, Part 9: Domain Names
Paige Duffy — January 4, 2019 — January 4, 2019 Previously on Simple Tech for Small Business Owners, we’ve discussed the importance of understanding coding and learning HTML. As a brief recap, we talked about why it’s good for your small business website to learn about HTML, as it’s one of the most widespread coding … Continue reading Simple Tech for Small Business Owners, Part 8: CSS
Kaitlyn Hammond — January 7, 2019 — January 7, 2019 TheDigitalArtist / Pixabay Networking for small business owners is imperative to make vital connections to grow your company. Interacting with potential investors, business partners or clients will help you form loyal and trusting relationships and open up new opportunities. The biggest roadblock that prevents small … Continue reading Networking for Small Business Owners
Paige Duffy — December 30, 2018 — December 30, 2018 mohamed_hassan / Pixabay If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as … Continue reading Simple Tech for Small Business Owners, Part 7: Video Campaigns
Paige Duffy — December 17, 2018 — December 17, 2018 skylarvision / Pixabay Cybersecurity is something that is on everyone’s minds these days. From the risks of potential hackers to phishing schemes, we’re always wondering what new threat will come to the surface. In addition to these problems, website owners have their own worries about … Continue reading Simple Tech for Small Business Owners, Part 6: HTTP vs HTTPS
Paige Duffy — October 9, 2018 — October 9, 2018 simplu27 / Pixabay So far in this series, we’ve talked about ways to drive traffic to your site using SEO and PPC and how to use analytics to make informed decisions. At the core of all these concepts is that your small business has a … Continue reading Simple Tech for Small Business Owners, Part Four: WordPress
Kara Perez — November 28, 2018 — November 28, 2018 RobinHiggins / Pixabay After several years of freelancing, of hosting events, of starting my own business and having it support me, I’ve learned a lot about the best tools and tricks to doing your own thing. While having a VA, or accounting software, or a … Continue reading The Best Tool in a Small Business Owner’s Tool Box (That Everyone Can Use)
Paige Duffy — November 8, 2018 — November 8, 2018 Pexels / Pixabay In my previous post, I discussed WordPress, one of your content management system (CMS) options for building a website. Most CMSs don’t require users to have any knowledge of code to make a functioning website that’s ready for business. Even so, understanding … Continue reading Simple Tech for Small Business Owners, Part 5: HTML
