Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016 →