Tag Archives: Outpacing

Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years

Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years by Laurie Sullivan  @lauriesullivan, July 21, 2023 Microsoft’s development of its own version of Google’s Performance Max platform, as well as rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite of applications under the Microsoft Advertising banner, has prompted … Continue reading Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 Years

IAB: Why Original Content Creation Is Outpacing TV Production Investment

IAB: Why Original Content Creation Is Outpacing TV Production Investment by Laurie Sullivan  @lauriesullivan, October 11, 2022 Privacy implications, the creator economy, augmented reality and shopping in the metaverse are all part of the Interactive Advertising Bureau’s report released Tuesday, which explains the changes the industry will experience in the next few years. Original content … Continue reading IAB: Why Original Content Creation Is Outpacing TV Production Investment

Mobile Commerce Growth Is Outpacing Desktop eCommerce

by Monica Orrigo April 30, 2016April 30, 2016 Mobile commerce posted astounding growth rates in 2015. A recent Forrester Research survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year. This trend is likely to continue in 2016 and beyond. In fact, … Continue reading Mobile Commerce Growth Is Outpacing Desktop eCommerce