Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
April 20, 2024 The ethical pros and cons of Meta’s new Llama 3 open-source AI model Experts say that while open-source could accelerate innovation, it also could make deepfakes easier. BY Chris Morris Meta has a brand-new Llama to show off. On Thursday, the social media giant announced Llama 3, the next version of its open-source … Continue reading The ethical pros and cons of Meta’s new Llama 3 open-source AI model
Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool
Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024 Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less?
Meta and IBM form open-source alliance to counter big AI players NASA, Intel, Yale University and more related bodies are involved. Sarah Fielding Tue, Dec 5, 2023 AI development and concerns about its safety continue to grow at a rapid pace with little regulation in place. The latest industry-based solution to this comes courtesy of … Continue reading Meta and IBM form open-source alliance to counter big AI players
Facebook has announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to improve the way open-source projects are developed and used. The project, dubbed TODO or “talk openly, develop openly,” provides a forum for companies that are passionate about open-source technology and can dedicate the resources to contribute … Continue reading Google, Facebook, Twitter Launch Open-Source Project TODO
