AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023 Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing
FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop by Joe Mandese @mp_joemandese, March 10, 2023 Online gaming marketer FanDuel Group has named Horizon Media’s “Next” unit its lead agency for its estimated $200 million paid media account. The assignment follows a competitive review managed by ID Comms and is effective immediately Responsibilities … Continue reading FanDuel Bets On Horizon Next, Names It Lead ‘Paid Media’ Shop
By Jennifer Alsever March 03, 2023 Could you actually work less and be just as productive? Researchers at Boston College, think tank Autonomy, and Oxford and Cambridge Universities just wrapped up the largest research study to put that question to the test, with 61 companies and 2,900 employees in the United Kingdom participating … Continue reading The biggest 4-day-workweek trial in history showed promise. What happens next?
Take Business to the Next Level With Automating Contractor Management Gilad Maayan / 02 Feb 2023 Contractor management is the process of overseeing and coordinating the work of independent contractors to ensure that they are meeting the terms of their contracts and complying with relevant laws, regulations, and policies. It is essential because contractor … Continue reading Take Business to the Next Level With Automating Contractor Management
By Sankaet Pathak December 23, 2022 With the rise of fintech companies and banking-as-a-service platforms, growing cellular capabilities, and evolving consumer sentiments and needs, we find ourselves on the precipice of a banking revolution. According to findings from Zion Market Research, as of August 2022, the global fintech-as-a-service platform market size is predicted to grow around … Continue reading Here are the 4 ways banking will evolve in the next decade
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms. Ken Zachmann on December 19, 2022 Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and … Continue reading On next year’s to do list: Clean rooms and better data
Twitter is reportedly done with job cuts and has started hiring again Elon Musk also announced that Blue Verified won’t be coming back until Twitter can stop impersonation. NurPhoto via Getty Images Mariella Moon|@mariella_moon Twitter won’t be firing and laying off more people, Elon Musk reportedly told the staff members … Continue reading HP will lay off up to 6,000 employees over the next few years
Twitter warns employees that layoffs are happening Friday The cuts come only a week after Elon Musk took over the company. K. Holt @krisholt Carlos Barria / reuters Twitter will reportedly begin laying off workers on Friday, only a week after Elon Musk officially took control of the website. Around half of the company’s … Continue reading Meta will reportedly announce ‘large-scale’ layoffs next week
Google is (unsurprisingly) shutting down Stadia in January Players will continue to have access to their games library until January 18th. K. Holt @krisholt Jessica Conditt/Engadget Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still … Continue reading Stadia launch title ‘Gylt’ is heading to other platforms next year
Apple reportedly tested search ads in Maps in bid to expand advertising business Ads could come to the Maps, Podcasts and Books apps. I. Bonifacic @igorbonifacic Engadget Apple may be planning to bring ads to more of its first-party apps. According to Bloomberg’s Mark Gurman, the company has conducted internal tests of a version … Continue reading Search ads could arrive in Apple Maps as early as next year
