Account-based marketing must adopt buying group strategies to secure B2B buy-in. Corey Patterson on February 25, 2022 For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. In the B2B space, this process has naturally evolved into buying group marketing, … Continue reading Buying group marketing: The next evolution of ABM
By Y-Vonne Hutchinson February 11, 2022 It’s easy to get overwhelmed by the enormity of the social change in recent years. Many people are understandably asking themselves, “How do I, as one person, try to change a system?” As an international human rights lawyer,? then as the CEO of diversity, equity, and inclusion … Continue reading Talking about race at work starts with showing up. Here’s what comes next
Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
Market, engage and sell to buying groups who want to hear from you. Cynthia Ramsaran on January 26, 2022 Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together … Continue reading Webinar: The next big thing in ABM
CES Comes Next Week Amid Soaring COVID Cases by Tony Silber , Staff Writer, December 30, 2021 The Consumer Electronics Show, one of the largest and best-known trade shows in the world, is next week, Jan. 5-8 in Las Vegas. With more than 182,000 attendees in 2020, and nearly 4,500 exhibitors, it’s a bellwether event … Continue reading CES Comes Next Week Amid Soaring COVID Cases
Young Entrepreneur Council December 22, 2021 When evaluating their successes and their failures at the end of each year, many businesses may find that their social media strategies didn’t perform in the way that they hoped, but, maybe due to a lack of resources or know-how, they plan to use the same strategy again in … Continue reading 12 Ways to Breathe New Life into Your Social Media Strategy Next Year
Arik Hanson December 9, 2021 When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most brands, I would argue, rarely or never perform these types of audits. They take time. They cost money. And, they take time and energy … Continue reading What Should Be Included in Your Next Social Media Audit?
Jared Atchison December 7, 2021 Are you interested in taking your eCommerce marketing strategy to the next level? Most business owners and marketers are, especially with the new year right around the corner. This is when we reassess our various strategies and learn how we can improve. The thing is, digital marketing can be complex, … Continue reading How to Take Your Ecommerce Marketing Strategy to the Next Level
Syed Balkhi November 25, 2021 Email marketing is one of the oldest and most powerful digital marketing strategies of all time. Believe it or not, the first marketing emails were sent out in 1978 by Gary Thuerk. Things have changed in ways that were unimaginable at the time. Now, email marketing has an average return … Continue reading 4 Ways to Improve Your Next Email Campaign
Laura Krajewski November 16, 2021 It’s a daunting task to find new cloud technology for a contact center. The investment of new software affects a lot of people — your customers, your agents, your IT team, and you. How do you find new technology that meets the needs of your team and your customers? With … Continue reading A Step-by-Step Guide to Search for Your Next Cloud Contact Center
