Tag Archives: Myth

MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap

Woman in martech earn an average of 0.70?for every $1 a man earns. Constantine von Hoffman on June 15, 2022 One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Unfortunately, that’s not the case. The gender pay gap is just one example. … Continue reading MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap

Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?

Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?

The Wall is a Myth: Getting Closer to Your Customer Through Outsourcing

Andrew O’Brien — August 21, 2019 — August 21, 2019 For brand-conscious organizations who have never outsourced before, there’s a common fear that putting your customer care in the hands of an outsourced partner effectively builds a wall between you and your customer. We get the reasoning – after all, your customers are your most … Continue reading The Wall is a Myth: Getting Closer to Your Customer Through Outsourcing