By Elissaveta M. Brandon July 28, 2023 At last, Elon Musk has done it. After several attempts, he has staked an official claim to the letter X. Musk’s fascination with the letter dates back to the turn of the century, when he tried naming his second company, now known as PayPal, X.com (he was … Continue reading How the letter ‘X’ became history’s most mysterious symbol
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3 mysterious and scary ways AdWords budget creep can happen to you
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. Pauline Jakober on October 4, 2016 It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be … Continue reading 3 mysterious and scary ways AdWords budget creep can happen to you