How to set up GA4 cross-domain tracking for global and multi-brand sites Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. October 3, 2025 Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a … Continue reading How to set up GA4 cross-domain tracking for global and multi-brand sites
by Laurie Sullivan, November 26, 2014 Carnival, the world’s largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots. The marketing program aims to educate consumers on the … Continue reading Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
